How To Take Care Of Your Rolex Watch
A Timeless Investment Deserves Timeless Care
Like a home, a Rolex is a lifetime investment—something you treasure, protect, and take pride in. But unlike a house, which requires regular repairs, your Rolex is engineered to last generations with minimal maintenance. It's a testament to Swiss precision, craftsmanship, and enduring design.
Still, a few simple care habits can ensure your Rolex remains stunning and runs flawlessly for decades. Here’s everything you need to know to keep your Rolex in perfect condition.
Winding Your Rolex Properly
The first—and most essential—step after acquiring your Rolex is winding it correctly:
Unscrew the Crown: Turn the crown (on the right side of the case) counterclockwise until it pops out into the winding position.
Wind the Watch: Turn the crown clockwise at least 25 full rotations to build up the power reserve.
Screw Down the Crown: Push the crown in while turning clockwise until it’s tight. This ensures the case remains hermetically sealed and water-resistant.
Once wound, your Rolex uses the Oyster Perpetual self-winding system, powered by your wrist's motion. If you don’t wear your watch for over 48 hours, you’ll need to wind it again.
Daily Rolex Care
While your Rolex doesn’t require daily cleaning, you may want to polish it regularly to maintain its brilliance.
Use a soft microfiber cloth to gently wipe down the watch face and metal bracelet.
Clean the back of the case to remove sweat or residue.
If your watch has a leather strap, only clean the case and face.
Pro tip: Always check that the crown is fully screwed in before polishing to protect the waterproof seal.
Weekly Cleaning Routine
A simple weekly clean prevents dirt and grime from building up:
Ensure the crown is fully screwed in.
Fill a bowl with warm water.
Dampen a microfiber cloth and wipe down the case and bracelet.
Apply a small amount of mild, non-toxic soap to the cloth.
Gently clean the watch, especially between the bracelet links.
Rinse with clean water and dry thoroughly with a fresh cloth.
This quick routine keeps your Rolex gleaming and comfortable on your wrist.
Monthly Deep Cleaning
Even with weekly maintenance, tougher grime can build up—especially between links. Here’s how to tackle it:
Follow the weekly steps, but after lathering with soap, use a soft-bristled brush to clean hard-to-reach areas.
Focus on:
The case back
Between bracelet links
Around the crown
For leather straps, wipe gently with a slightly damp microfiber cloth—never submerge in water.
Always consult a specialist before using any strap cleaner.
Proper Storage for Your Rolex
If worn daily, a simple watch box offers adequate protection. For longer-term storage or collectors:
Store in a dry, dark place away from humidity and direct sunlight.
A safe or deposit box adds security for high-value models.
Consider a watch winder for automatic models in rotation, to keep the movement active.
Servicing Your Rolex
Rolex watches are designed for durability and accuracy, but even the finest machines need occasional tune-ups.
Annual service checks are recommended to ensure everything runs smoothly and to catch any external damage.
Choose a certified watchmaker or authorized Rolex service center. Independent experts can be cost-effective, but verify their credentials.
Signs your Rolex may need service:
Condensation under the crystal
Irregular timekeeping
Difficulty winding
FAQs: Rolex Ownership Essentials
Should I wear my Rolex every day?
Absolutely! Regular wear keeps the self-winding movement active—and a Rolex is meant to be enjoyed.
How often should I wash my Rolex?
Weekly light cleaning and monthly deep cleaning are ideal to maintain its shine and prevent buildup.
Wear It With Pride
Your Rolex is more than a watch—it’s a statement of style, precision, and heritage. With regular wear, simple care, and occasional professional servicing, it can last a lifetime and beyond.
Clean it. Wind it. Wear it.
And let it tell more than time—let it tell your story.
